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Resonance Reimagined: Elevating the Sound of a Brand

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Creating a new identify for a Recording Studio with existing brand.

01.

The Task

The client's primary request was a logo transformation, as they perceived their current logo as outdated. They sought a new, contemporary look that embodied minimalism while also capturing the intricate engineering essence inherent in music production. A pre-established color palette further guided the design process.

02.

The Challenge

The client team consisted of two members, each harboring distinct preferences. For instance, one sought an organic form, while the other leaned towards a more geometric aesthetic.

03.

The Outcome

In order to satisfy both clients, I showcased a variety of options that balanced their individual preferences while harmonizing them. Ultimately, the culmination of efforts resulted in a final outcome that left them happy with the visual identity.

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